Copywriting B2B Copywriting, Content Writing, Copy Writing Course

About Course

Welcome to our Copywriting, B2B Copywriting, and Content Writing e-learning course!

In this course, you’ll learn everything you need to know about writing compelling content for businesses. Whether you’re a beginner or an experienced marketer, we’ve got you covered.

We’ll teach you how to grab attention, structure your writing, and tailor your message for different audiences. By the end, you’ll have the skills and confidence to create content that gets results.

Join us and become a master of words!

Course Content

I. SPF Framework for B2B Copywriting

  • 1. Copywriting Introduction
    07:15
  • 2. Chatbot example continued
    07:55
  • 3. Building a Funnel Campaign in LinkedIn – OPTIONAL
    09:28
  • 4. Psychology 1 – Reactance Copywriting
    08:54
  • 5. Psychology 2 – Endowment Copywriting
    07:42
  • 6. Psychology 3 – Distance Copywriting
    06:14
  • 7. Psychology 4 – Uncertainty Copywriting
    07:49
  • 8. Psychology 5 – Corroborating Evidence Copywriting
    06:35
  • 9. Copywriting Funnel 1
    11:55
  • 10. Copywriting Funnel 2
    18:58
  • 11. SPF Copywriting Framework Workbook
    13:32

II. B2B Copywriting Mistakes

III. Case Studies & Tactical Copywriting Frameworks

IV. Cold Email Copywriting

V. Miscellaneous Copywriting Tips

VI. Lead Nurturing Copywriting

VII. Direct-Response Demand Generation Copywriting