
About Course
Welcome to our Copywriting, B2B Copywriting, and Content Writing e-learning course!
In this course, you’ll learn everything you need to know about writing compelling content for businesses. Whether you’re a beginner or an experienced marketer, we’ve got you covered.
We’ll teach you how to grab attention, structure your writing, and tailor your message for different audiences. By the end, you’ll have the skills and confidence to create content that gets results.
Join us and become a master of words!
Course Content
I. SPF Framework for B2B Copywriting
-
1. Copywriting Introduction
07:15 -
2. Chatbot example continued
07:55 -
3. Building a Funnel Campaign in LinkedIn – OPTIONAL
09:28 -
4. Psychology 1 – Reactance Copywriting
08:54 -
5. Psychology 2 – Endowment Copywriting
07:42 -
6. Psychology 3 – Distance Copywriting
06:14 -
7. Psychology 4 – Uncertainty Copywriting
07:49 -
8. Psychology 5 – Corroborating Evidence Copywriting
06:35 -
9. Copywriting Funnel 1
11:55 -
10. Copywriting Funnel 2
18:58 -
11. SPF Copywriting Framework Workbook
13:32